Ashish Manchanda is a noted mixing and recording engineer, remixer and music producer based in Mumbai, India, most credited for his work with Bollywood. He is the founder of the music production house, Flying Carpet Productions, established in 1999. Manchanda offers services in music production, composition and arrangement, sound design, film re-recording (Dolby surround), music recording, mixing and mastering, and remote / location recordings.

A Protege of Bruce Swedien, Multi Grammy Winning Producer of Michal Jackson’s records, he has recently mixed & mastered the series MTV Unplugged, The Dewarists& Coke Studio@. He has also been featured in legendary producer/engineer Bruce Swedien’s book, In the Studio with Michael Jackson. Recipient of the IRAA (Indian Recording Arts Award) for best mix engineer movie soundtrack ‘Dev D’ and also for the debut album by Sona Mohapatra, Ashish is also the founder/director of the sound engineering & music production institute, “The Media Tribe.”

The iconic Michael Jackson once said “The greatest education in the world is watching the masters at work.” No one was closer to Michael Jackson at the height of his creative powers than Bruce Swedien, the five-time Grammy winner who, with Jackson and producer Quincy Jones, formed the trio responsible for the sound of Jackson’s
records – records that topped the charts and shook the world. Bruce’s work with Michael has been more than inspirational for me. It has been an immense source of motivation and ideas for a large part of what I do within music and without. The saying acted true in my life as I got a lifetime opportunity to not only work with Bruce Swedien but also be mentored by him. I consider it a privilege to be respected, mentored and loved by Bruce Swedien.

One of the many things that Bruce has taught me is that everything is important, but also that I can really have it all in the end, if I only set my mind to it, and if I’m ready to work as hard as needed. The moment I realizes that it’s all out there just waiting for me to come and get it, there was no turning back. He has taught me to pay close attention to goose bumps, they don’t lie. I also learnt how to trust my own feeling and not pay so much attention to what other people are doing. Trust what in your heart and get out there on the cutting edge, because that is where all the fun is.

That there is a lot of hard work and love that goes into making hit records is an understatement. Sound engineering plays an important role in creating that emotional impact, which is achieved by successfully bringing together all the elements for a combined purpose. Sound Engineering or Audio Engineering, as it is often referred to, is a branch of audio science. It is the art and process of specifying, acquiring, handling and manipulation of previously composed or recorded audio, such as music and sound effects. It is employed in a variety of disciplines including film, theatre, sound recording and reproduction, live music performance, sound art and computer game software development. In contemporary music, especially rock music, ambient music, progressive rock, and similar genres, the record producer and recording engineer play important roles in the creation of overall sound (or soundscape) of a recording, and less often, of a live performance.

Like a master painter, his/her painting will have elements that stand out in the forefront, and also have elements and meanings that one will discover only in time. That is the mark of an excellent craftsman, where all appears as if it were meant to be that way.

Audio engineers come from backgrounds such as fine arts, broadcasting, music or electronics. In their daily work they operate and make use of: Mixing consoles, Microphones, Signal processors, Analog-to-digital converters, Tape machines, Digital audio workstations, Music sequencers, Loudspeakers, Pre-amplifiers, Amplifiers, Dynamic range compression.

The Media Tribe in association with Rachana Sansad & Concerts Norway currently offers professional courses in audio engineering, music production, live concert production & sound design to aspiring students and for professionals working in the industry looking to further hone their skills. Students at The Media Tribe get Industry relevant experience on world class equipment. They get a chance to play with pro-gear that is currently used in some of the best studios in the world, students get to be a part of large-scale studio projects and exciting live concerts and get Hands on training in real-world projects. All students at different stage of their learning experience work on the Real Life Projects practice on the state of art equipment used in Professional Studios.

Ashish Manchanda

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